In the midst of the global turmoil brought on by the COVID-19 pandemic, Erinn Kerr found herself navigating one of life's greatest transitions—becoming a mother.

On maternity leave and facing the overwhelming revelations that come with a new baby, Erinn's life took an unexpected turn when her daughter was diagnosed with cystic fibrosis.

In a world turned upside down, Erinn felt the weight of her new role and the anxiety of ensuring her daughter's health.

Yet, it was during those quiet days of lockdown, in the safety of home, that she discovered a therapeutic outlet—making personalised bracelets.

Each bracelet was a lifeline, a piece of beauty crafted to soothe the turmoil of uncertainty and fear.

With every creation shared on social media, something remarkable happened.

Other mums saw Erinn's pieces and felt an immediate connection, wanting to wear their love for their children close to their hearts.

As orders poured in, Erinn realised that she had not just made jewellery, but had unknowingly tapped into a deep-seated desire among mothers everywhere to feel grounded and connected amid the chaos of life.

Hence, Ivy & Gold was born—a personalised jewellery line designed from the heart of a mother who understands the challenges of motherhood.

Erinn poured her passion into creating bracelets that serve as constant reminders of love and identity, enabling mothers to express their pride and dedication in a way that is both beautiful and meaningful.

With over 30,000 orders and praise from countless satisfied customers, Ivy & Gold has become a trusted name among mothers.

Those who wear Erinn's bracelets report feeling more connected to their children, grounded in their identity, and reassured of what really matters.

Mothers share their stories, expressing how a simple piece of jewellery has alleviated their anxiety when away from their babies, creating a tether of love and reassurance.

Today, Erinn not only runs a successful business that allows her to work around motherhood, but she also employs three other mothers, offering them the same flexible, family-centred work-life balance she fought to create for herself.

Ivy & Gold is not just about selling jewellery; it's about fostering connection, community, and empowerment among mothers as they navigate the beautiful mess of parenthood.

With each bracelet, Erinn helps women wear their love openly and embrace the identity of who they truly are — proud mothers celebrating their unique journeys.